The name of your house cleaning business will be used in all your advertising. You are the business name. Consider your competition and the business names they use. How does it relate to the information you know about them? What about what you assume about them without even knowing them or the work they do? What do you look for in your local Yellow Pages, periodicals or Internet directories when searching out a business to do work for you? This is how your potential clients are going to be feeling about your business name. Names including maid or housekeeping generally attract people wanting light cleaning, picking up, and doing the laundry and the dishes. If your house cleaning business name includes cleaning, people who would be interested in you are not thinking about laundry and dishes - they're looking for good, thorough cleaning. Your business name may include a benefit. If your vision includes houses or offices that sparkle, you may want to include it in your business name. You will actually get inquiry calls and new clients because of it. Your house cleaning business name is really important and must not be changed after you start using it. If you change it and people recognize that you did, they begin to wonder immediately why you had to change your business name, assessing it was for negative reasons.